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Certificate in Marketing

Complete Coursework: 6-12 months

Credit Hours: 12†

Tuition: $10,680 in-state $10,860 out-of-state*

Program Overview

Whether you're seeking to gain specialized knowledge to further your marketing career, market your own product or broaden your overall business acumen, the University of Cincinnati Certificate in Marketing online is a perfect fit.

Plus, all credits taken as part of this certificate may be subsequently applied toward an MBA or relevant Master of Science degree.


In this top-ranked program, you'll gain:

  • Knowledge of buyer behavior analysis and behavioral science as it relates to product consumption
  • Insight for developing an integrated marketing communications plan
  • Knowledge of new product development, including product mix, product development and strategy, and product-market integration


The coursework for the Certificate in Marketing online is accelerated and based on 7-week terms to provide flexibility to students by compressing the average time to completion. This program includes required courses and electives to comprise a total of 12 credit hours focusing on different aspects of marketing.

To see the full list of Certificate in Marketing courses, view courses


Admission to the Certificate in Marketing online program is based on academic and professional achievement and strong communication skills. Applicants must submit paperwork, including one letter of recommendation and a Statement of Purpose explaining how the program will further their career goals.

To learn more about our Certificate in Marketing admissions requirements, view admissions


Tuition for the Certificate in Marketing online program is affordably priced. To help make the cost more manageable, students can pay for each course as they enroll.

To learn more about Certificate in Marketing tuition, View tuition


For the convenience of our Certificate in Marketing online students, there are multiple start dates each year on the academic calendar. Students should consider application deadline dates, turn in all of their documents, register and pay for tuition for their desired program start date.

To see our full calendar of upcoming Certificate in Marketing start dates, view calendar



The Certificate in Marketing online requires the student to successfully complete 12 semester credit hours of specific coursework. Some students may be required to take 1 additional course depending on professional and/or academic background.

Expand All [+]

Duration: 7 weeks   |   Credit Hours: 1

The purpose of this course is to provide students with a foundation in Marketing. Concepts such as segmentation, targeting, positioning, customer and market analysis, and basic marketing planning will be introduced.

Duration: 7 weeks   |   Credit Hours: 2

Familiarizes student with concepts of market analysis and planning of direct practical relevance to the decision-making process.

Duration: 7 weeks   |   Credit Hours: 2

This course focuses on how to create value and growth through innovation in new and existing markets. Students will thoroughly understand a wide range of innovation methods, they will understand how to lead and facilitate teams in the use of innovation tools, and they will learn how to adapt and apply innovation methods to every aspect of the marketing function.

Duration: 7 weeks   |   Credit Hours: 2

Emphasizes behavioral science concepts in an application-oriented environment as they relate to the process of consumption.

Duration: 7 weeks   |   Credit Hours: 2

Discusses product mix, development and strategy; product-market integration, acquisitions and mergers.

Duration: 7 weeks   |   Credit Hours: 2

Provides an overview of the components of an integrated marketing communications plan. Topics include setting objectives, message strategy, media strategy, and measuring effectiveness.

Duration: 7 weeks   |   Credit Hours: 2

Acquire and refine analytical and managerial decision-making skills through the application of ethical principles. Develop an understanding of the subjective biases to which individual human judgments and group decisions are prone.



Certificate in Marketing Online Requirements

Applicants must satisfy the following requirements for admission to the Certificate in Marketing online program. Admission is selective and based on a combination of factors including academic and professional achievement, and strong communication skills.

  • Application for admission
  • Application fee ($20 domestic/$25 international)
  • Unofficial transcripts of all undergraduate and graduate coursework—Bachelor's degree from an accredited institution
    • Please note that applicants do not need to send official copies until accepted into the program. Unofficial school transcripts are required upon time of application. Additional information is available at

      Accepted applicants are required to send official transcripts to:
      Graduate School at the University of Cincinnati
      110 Van Wormer Hall
      P.O. Box 210627
      Cincinnati, OH 45221-0627

      Note: You do not need to send copies of University of Cincinnati transcripts.

      Official transcripts will be required upon admission to the program
  • One letter of recommendation
  • Current resume or CV
  • Statement of Purpose—Tell us in 500 words or less how the Certificate in Marketing program at UC will further your career goals.


Part-Time Students

The following is the tuition breakdown for part-time students (enrolled in less than 10 credit hours per semester) for the Certificate in Marketing:

Costs for Part-Time Certificate in Marketing Students
(enrolled for less than 10 credit hours per semester)
Program In-State Per Credit Hour In-State Per Program Out-of-State Per Credit Hour Out-of-State Per Program
Certificate in Marketing $890 $10,680†* $905 $10,860†*

Full-Time Students

The following is the tuition breakdown for full-time students (enrolled in 10 or more credit hours per semester) for the Certificate in Marketing. Students enrolled in 10 or more credit hours per semester will be charged a flat, per semester tuition. View chart

Costs per Semester for Full-Time Certificate in Marketing Students
(enrolled for 10 or more credit hours per semester)
Application Fee $20
Instructional Fee $9,640
General Fee $398
DL Fee $257
ITIE Fee $184
International Application Fee $25
Ohio Resident Total $10,524*
Non-Resident Surcharge $3,919
Non-Resident Total $14,443*



Certificate in Marketing

At the University of Cincinnati, we offer multiple start dates to accommodate your schedule. Our calendar includes other important dates to make it easier for you to get started on your program.

Program Start DateApplication DeadlineDocument Receipt DeadlineRegistration DeadlineTuition Payment Deadline
January 14, 2019December 3, 2018December 17, 2018January 7, 2019January 9, 2019
March 4, 2019January 21, 2019February 4, 2019February 25, 2019February 27, 2019
May 13, 2019April 1, 2019April 15, 2019May 6, 2019May 8, 2019
June 26, 2019May 25, 2019May 29, 2019June 19, 2019June 21, 2019
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* Full-time out-of-state students add a $3,919 surcharge. Tuition and fees are subject to university approval and may change without notice by action of the Ohio Board of Regents.

†May require 1 additional course hour depending on student's background.