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Dr. Margaret Reed- Accounting Department Head

"I am a big fan of online learning and have taken several courses myself. As a working professional, I don’t have time to go to class, but it doesn’t mean that I can’t learn new things."

Dr. Margaret Reed is the Accounting Department Head at the University of Cincinnati.

Degrees Held:

  • Ph.D. in Business Administration – University of Kansas, 1997
  • M.S. in Accounting – Appalachian State University, 1987
  • B.A. in Economics – UNC Chapel Hill, 1984

Career Highlights:

  • Previous audit and tax consulting positions with Deloitte & Touche, Laventhol & Horwath, and Sprint - See more at
  • Recipient of the Walter S. Sutton/KPMG Peat Marwick Doctoral Scholarship at the University of Kansas.
  • Research on R&D Expenditures cited in the "The President's Framework for Business Tax Reform," a joint report by the White House and the Department of the Treasury, issued in February 2012.
  • Speaker at the Cincinnati Income Tax Conference for more than 15 years.
  • Michael L. Dean Excellence in Classroom Education and Learning Award, 2010
  • Advisor to Beta Alpha Psi when they earned Student Organization of the Year, 2011
  • Harold J. Grilliot Award for Exemplary Service to Undergraduate Organizations Award, 2012
  • Named a Lindner Teaching Fellow, 2013

Why did you start teaching?

I actually did my first teaching while working on my Ph.D. degree at the University of Kansas. I had been working as a CPA for about 6 years and was struggling to see my long-term future in the profession that I loved so much. I realized that I could contribute as an educator, rather than a practitioner, and still maintain my contacts and build on my experience.

What's the best advice that you ever received?

The best advice I received was in my first year of the Ph.D. program, when I was plagued with doubts about my decision to go back to school. I expressed those doubts to my advisor, and he told me "If someone like you can't do this, who do you think can do it?" I realized he was right, and put my nose to the grindstone.

What is the best advice that you could give to your students?

I give advice to students all the time, since I teach almost 1,000 students each year. Most of the time, I hear about setbacks to their dreams, and I tell them not to give up. Everyone experiences setbacks, but some students persevere and others give up.

What is the one book you think everyone should read?

How to Win Friends and Influence People by Dale Carnegie was a very influential book for me, during my 20's. I also started a long-term relationship with a Toastmasters Club in Kansas City, Missouri and continued being a member of Toastmasters in Cincinnati, for a total of almost 10 years. I recommend the book and Toastmasters to anyone who wants to be a better presenter/public speaker.

What qualities make someone particularly successful in the profession in which you teach?

I think the Tax Profession is an interesting combination of attention to detail and creativity. The best Tax Accountants have both those skills, and it is an unusual combination. If you can train yourself to be meticulous about the details of a tax situation, but also look at the big picture of what the client is trying to achieve, you can make yourself a very valuable advisor.

What do you think is the biggest challenge that people in the profession face today?

The biggest challenge for Tax Accountants has to be the complexity of the law. How can we explain all the rules and regulations and have informed clients who understand their tax situation, without spending hours and hours educating them? This is a major challenge in tax practice today.

How do you see online learning affecting the future of education?

I am a big fan of online learning and have taken several courses myself. As a working professional, I don't have time to go to class, but it doesn't mean that I can't learn new things. I value the online learning environment as a way to expand education to those of us who are not able to choose a brick-and-mortar learning experience.

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