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MBA with a Marketing Concentration Online

Complete Coursework: 12-24 months

Credit Hours: 38-48

Tuition: $33,820 in-state / $34,390 out-of-state*

Program Overview


The MBA with a Marketing Concentration online opens the door to a wide array of potential careers, including brand, marketing and sales management, market research analysis and media planning. In addition to the MBA program courses, the curriculum includes two marketing core courses and between three and five electives designed to allow students to tailor their degree specifically to their career goals.

 

This concentration will familiarize students with the strategic concepts of market and consumer analysis, product planning and development, and commercial decision making, as well as provide an overview of the components of an integrated marketing communications plan.

In this top-ranked program, you'll gain:

  • Core skills in accounting, economics, finance, leadership, operations management, business analytics, information technology and marketing
  • Strategic leadership and decision-making skills
  • A thorough understanding of legal issues in business
  • An understanding of the important role that ethics and social responsibility play in business

Courses

The coursework for the Master of Business Administration with a Marketing Concentration online is accelerated and based on 7-week terms to provide flexibility to students by compressing the average time to completion. This program includes MBA program courses, including a capstone experience, and marketing concentration courses, for a total of 38 credit hours. Additional business foundations courses will be required for students whose undergraduate degree is in a non-business field.

To see the full list of MBA with a Marketing Concentration courses, view courses

Admissions

Any individual with an undergraduate degree is eligible to apply for admission to the Master of Business Administration with a Marketing Concentration program. There are two pathways to a Lindner MBA—direct admission (typically utilized by candidates with 3 or fewer years of work experience) or the foundations pathway (typically utilized by candidates with 3 or more years work experience). Students applying to either pathway must submit required documents.

To learn more about our MBA with a Marketing Concentration admission requirements, view admissions

Tuition

Tuition for the Master of Business Administration with a Marketing Concentration online program is affordably priced. Concentrations do not add to the cost of the program or the time to completion. To help make the cost more manageable, students can pay for each course as they enroll. All fees (Instructional, General, Distance Learning and ITIE) are included the total tuition cost displayed. Financial aid may also be available for students who qualify.

To learn more about MBA with a Marketing Concentration tuition, View tuition

Calendar

For the convenience of our Master of Business Administration with a Marketing Concentration online students, there are multiple start dates each year on the academic calendar. Students should consider application deadline dates, turn in all of their documents, register and pay for tuition for their desired program start date.

To see our full calendar of upcoming MBA with a Marketing Concentration start dates, view calendar

Also available:

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Courses


For the Master of Business Administration with a Marketing Concentration, the curriculum includes the MBA program courses (26 semester credit hours) and 6 marketing core courses (12 semester credit hours).

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Duration: 14 weeks   |   Credit Hours: 3

Understand how managerial decisions are made in corporations using accounting data. Special emphasis is given to cost allocation, break even analysis, ABC costing, product costing and budgeting decisions.

Duration: 7 weeks   |   Credit Hours: 2

Develops a manager's ability to exercise informed judgment with regard to the ethical and legal issues that arise in domestic and global business in the context of the employment relationship, financial decisions, environmental protections, and product development.

Duration: 7 weeks   |   Credit Hours: 2

Topics include regression modeling and analysis including simple and multiple regression, decision analysis for making decisions under uncertainty, risk analysis and simulation of complex models in a spreadsheet environment, what-if models and spreadsheet engineering, optimization models and solving them with spreadsheet tools, optimization models in business applications such as marketing and finance.

Duration: 7 weeks   |   Credit Hours: 2

This course is designed to introduce students to economic tools useful in managerial decision-making. The course proceeds from describing the general demand and cost conditions faced by a firm, to its market environment characterized by few to many other firms in the market, and finally to its extended environment of potential competitors and upstream and downstream members of its supply chain. Besides the substantive aspects of the course, students will be expected to describe consumer demand and costs using spreadsheet software. Specific topics include profit and revenue maximization, consumer behavior and demand, production and cost, competition, monopoly, monopolistic competition, oligopoly, social welfare, merger policy, limit pricing, vertical arrangements such as franchising, and game theory.

Duration: 14 weeks   |   Credit Hours: 3

The objectives of the course are twofold. First, it is intended to continue to develop facility with the tools used in making financial decisions. Second, it is intended to develop the intuition necessary to correctly apply those tools in financial decision making. The emphasis of this course is on practical decision making. Being able to make practical decisions requires both sound knowledge of financial theory and mathematical facility. Hence, significant parts of this course will be devoted to the study of financial theory and the necessary mathematical tools.

Duration: 7 weeks   |   Credit Hours: 2

This course employs the case method to discuss the managerial and strategic implications of the use of Information Systems in organizations. The course starts with a review of concepts related to Information Technology in the realm of networking, databases, application development, and architecture. Next, it examines the value of Information Technology in modern organizations. Finally, multiple cases are discussed, covering themes like Enterprise Resource Planning, Digital Convergence, e-Marketing and Social Media, Disruptive Innovations, Virtual Teams, and IT Resources and Capabilities.

Duration: 7 weeks   |   Credit Hours: 2

This course focuses on both the analytical and structural framework for competitive analysis, as well as the formulation of policy and strategic decisions, the balancing of short run and long run plans, and the evaluation and control of strategic decisions for the business corporation. The academic basis for the class will be largely industrial organization and a resource based view (as a framework for industry analysis and competitive positioning). Our discussion of competitive analysis will focus on understanding the environment the firm competes within and then developing strategies that create a sustainable advantage in that industry. Finally, corporate strategy analyses move beyond the single business arena, and address what businesses the firm should compete in and resource allocation among those units. Thus, we will concern ourselves in this course with both business level and corporate level strategy development and implementation.

Duration: 7 weeks   |   Credit Hours: 2

This course focuses on concepts and applications related to organizations and the individuals who design and work within them. The goal of the course is to help you better understand and practice individual and organizational management. We will cover micro-level issues (e.g., individual differences and motivation), mid-level issues (e.g., leadership, groups and teams), and macro-level issues (e.g., organizational culture and structure). By focusing on concepts, applications and issues, you will be better able to see and understand organizational phenomena that you might now take for granted. This course will also help increase your understanding of yourself and others so that you can be more effective in the organizations in which you manage and participate.

Duration: 7 weeks   |   Credit Hours: 2

This course aims to describe many phenomena in marketing. As consumers we develop a surface familiarity with the activities and institutions of the market place but we need a closer look at the players, decision-making issues, processes and key lessons from the commercial trading environment. We also intend to develop an understanding of system dynamics and causal linkages in the marketplace. Why do some products fail? How can we structure productive relationships? What will happen to prices when we intensify distribution or advertising? The course takes up these questions and more.

Duration: 7 weeks   |   Credit Hours: 2

Introduces basic operations principles through case studies and explores major operations problems. Areas of concentration are decisions and activities involving product and process design, the use and control of resources, scheduling and quality management, supply chain management, and project management.

Duration: varies   |   Credit Hours: 2

Requirement can be met with one of select set of courses.

Duration: varies   |   Credit Hours: 2

To fulfill this course requirement, you may choose any one course with the word "international" or "global" in the title. Some of the more popular choices are: Managing Across Cultures (MGMT 7017), International Competitiveness (MGMT 7089), International Marketing (MKTG 7031), Global Entrepreneurship (ENTR 7025), Global Operations (OM 7044) and the study abroad options (INTB 8000 series).

Duration: 7 weeks   |   Credit Hours: 2

Familiarizes student with concepts of market analysis and planning of direct practical relevance to the decision-making process.

Duration: 7 weeks   |   Credit Hours: 2

This course focuses on how to create value and growth through innovation in new and existing markets. Students will thoroughly understand a wide range of innovation methods, they will understand how to lead and facilitate teams in the use of innovation tools, and they will learn how to adapt and apply innovation methods to every aspect of the marketing function.

Duration: 7 weeks   |   Credit Hours: 2

Emphasizes behavioral science concepts in an application-oriented environment as they relate to the process of consumption.

Duration: 7 weeks   |   Credit Hours: 2

Discusses product mix, development and strategy; product-market integration, acquisitions and mergers.

Duration: 7 weeks   |   Credit Hours: 2

Provides an overview of the components of an integrated marketing communications plan. Topics include setting objectives, message strategy, media strategy, and measuring effectiveness.

Duration: 7 weeks   |   Credit Hours: 2

Acquire and refine analytical and managerial decision-making skills through the application of ethical principles. Develop an understanding of the subjective biases to which individual human judgments and group decisions are prone.

Master of Business Administration online applicants whose undergraduate degree is in a non-business field are required to take up to an additional 10 hours of business foundations courses.

Duration: 7 weeks   |   Credit Hours: 1

The purpose of this course is to provide students with a foundation in Marketing. Concepts such as segmentation, targeting, positioning, customer and market analysis, and basic marketing planning will be introduced.

Duration: 7 weeks   |   Credit Hours: 2

The purpose of this course is to provide students with a foundation in the study of Organizations (Management) in preparation for the MBA or MS program. The goal is to provide students with an introduction to the study of organizations (strategy, structure, design, and context) to help students navigate through the advanced graduate course work and to become a more effective manager. This entails understanding how organizations work as well as developing requisite personal skills in problem analysis and writing.

Duration: 7 weeks   |   Credit Hours: 2

This course educates students in the fundamentals of accounting. The methods covered are used extensively throughout the MBA program. Topics include: the accounting process that results in the preparation of financial statements for external users, techniques for analyzing a basic set of financial statements, using accounting information to support management decisions, and using time value of money techniques to evaluate capital asset decisions.

Duration: 7 weeks   |   Credit Hours: 2

Introduction to data analysis and statistical methods with focus on practical decisions using quantitative models in a spreadsheet environment. Topics include sources of data, descriptive and graphical statistical methods, probability, distributions, sampling and sampling distributions, estimation, confidence intervals, and hypothesis testing.

Duration: 7 weeks   |   Credit Hours: 2

This course provides an introduction to the fundamentals of economics at the graduate level for students without previous economics coursework. Students will be exposed to the essentials of both microeconomics and macroeconomics. Microeconomics topics to be discussed include the supply and demand mechanism, how markets are affected by regulation and taxation, costs of production, and how market structure affects outcomes. Macroeconomic topics to be discussed include the fundamental measures of the aggregate economy, the sources of economic growth, explaining short-run fluctuations in economic activity, and how government policies can affect these fluctuations. A particular focus will be to understand how fundamental economic principles at both the micro and macro level can affect companies, investments, industries, and national economies.

Duration: 7 weeks   |   Credit Hours: 1

This course educates students in the fundamentals of Finance. A primary focus of the course is on using time value of money techniques to evaluate capital asset decisions.

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Admissions


MBA with a Marketing Concentration Online Requirements

All individuals with an undergraduate degree, regardless of field of study, are eligible to apply for admission to the nationally-ranked Master of Business Administration (MBA) online program at the Carl H. Lindner College of Business.

Admission to the Lindner College of Business MBA program is selective and based on a combination of factors including academic and professional achievement, strong communication skills and a proven record of effective leadership.

Two Pathways for Admission to the Lindner MBA:

  1. DIRECT ADMISSION – This option is typically utilized by candidates with less than 3 years of relevant work experience, but is open to all applicants. Students complete an application and provide supplemental documents and a GMAT or GRE test score. Accepted candidates are admitted directly into the MBA program.
  2. FOUNDATIONS PATHWAY – This option is typically utilized by candidates with 3 or more years of relevant work experience. Students start by applying to the Business Foundations Certificate program and DO NOT submit a GMAT/GRE score. Candidates who successfully complete the Foundations Pathway may waive the standardized test score requirements for the MBA application.

    Candidates in the Business Foundations Certificate program are currently not eligible for financial aid until they enter the Lindner MBA online program. Candidates must meet the Business Foundations program requirements before entering the MBA program. Business Foundations coursework is required as part of the MBA curriculum, so this option does not increase the cost or time required to earn a Lindner MBA.

Application requirements include the following:

  1. Submit an online application.
    • Direct admission candidates will submit an online application to the Master of Business Admin — Distance Learning
    • Foundations Pathway applicants will apply to the Business Foundations Certificate — Distance Learning
  2. Two letters of recommendation for the MBA program; one letter for Certificates. Please note that the name, mailing address and email address of each recommender is required.
  3. Statement of purpose essay, explaining in less than 500 words how the Lindner MBA program will further your career goals
  4. Current resume or CV
  5. Unofficial school transcript(s)*
    • Please note that applicants do not need to send official copies until they are accepted to the program. Additional information is available at http://business.uc.edu/graduate/admission.html#sthash.X1DnDl6z.dpuf

      *Accepted applicants are required to send official transcripts to:
      Graduate School at the University of Cincinnati
      110 Van Wormer Hall
      P.O. Box 210627
      Cincinnati, OH 45221-0627

      Note: You do not need to send copies of University of Cincinnati transcripts.
  6. Direct admission candidates must also provide an official GMAT or GRE score
    • Candidates who graduate with an overall grade point average (GPA) of 3.5 or higher from the University of Cincinnati within the last three years, an active CPA certification or a terminal degree (such as a PhD, MD or JD) may be eligible to waive the standardized test requirement as a direct admission.
  7. An official TOEFL/IELTS is also required for all international applicants.
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Tuition


The University of Cincinnati supports the efforts of students pursuing higher education, and will work with students to meet their funding requirements.

Part-Time Students

The following is the tuition breakdown for part-time students (enrolled in less than 10 credit hours per semester) for the Master of Business Administration with a Marketing Concentration:

Costs for Part-Time MBA Students
(enrolled for less than 10 credit hours per semester)
Program In-State Per Credit Hour In-State Per Program Out-of-State Per Credit Hour Out-of-State Per Program
MBA with a Marketing Concentration $890 $33,820* $905 $34,390*

Full-Time Students

The following is the tuition breakdown for full-time students (enrolled in 10 or more credit hours per semester) for the MBA with a Marketing Concentration. Students enrolled in 10 or more credit hours per semester will be charged a flat, per semester tuition. View chart

Costs per Semester for Full-Time MBA Students
(enrolled for 10 or more credit hours per semester)
Instructional Fee $9,640
General Fee $398
DL Fee $257
ITIE Fee $184
Ohio Resident Total $10,479*
Non-Resident Surcharge $3,919
Non-Resident Total $14,398*

Partner Scholarship Pricing**

Partner Scholarship for Part-Time MBA Students
(enrolled for less than 10 credit hours per semester)
Program In-State Per Credit Hour In-State Per Program Out-of-State Per Credit Hour Out-of-State Per Program
MBA with a Marketing Concentration $800 $30,400* $815 $30,970*

Financial Aid

Nearly all students are eligible for some form of financial assistance. In fact, over 90 percent of the students who applied for financial aid in recent years received an award offer. Every effort is made to assist you and your family with obtaining the resources necessary to meet the difference between the total cost of attending the University of Cincinnati and your ability to contribute toward your education. Students must enroll for a minimum of 5 credit hours per semester to be eligible for financial aid. Certificate programs do not qualify for financial aid.

  1. Complete the Free Application for Federal Student Aid (FAFSA) online. The University of Cincinnati Federal School Code is 003125.
  2. Complete the admission process for your Lindner College of Business program. Use the Apply Now link above.
  3. Once you receive your student aid report, and if you have been offered admission, you can review your status online using the Check My Aid link. Please contact the Financial Aid Office if you have further questions.

    University of Cincinnati
    Financial Aid Office
    P.O. Box 210125
    Cincinnati, OH 45221-0125
    Phone: 513-556-1000
    Fax: 513-556-9171
    Email: onestop@uc.edu or financeaid@uc.edu

Merit Based Scholarships

Almost 60% of Lindner Online MBA students receive merit-based scholarships. The average scholarship award is over $4,500 with some individuals receiving awards as high as $12,000. All merit-based awards are determined on an individual case-by-case basis. Criteria considered in awarding scholarships include, but are not limited to: performance on standardized tests such as the GMAT or GRE, previous academic record and professional work experience.

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Calendar


MBA with a Marketing Concentration Online

At the University of Cincinnati, we offer multiple start dates to accommodate your schedule. Our calendar includes other important dates to make it easier for you to get started on your program.

Program Start DateApplication DeadlineDocument Receipt DeadlineRegistration DeadlineTuition Payment Deadline
May 8, 2017March 27, 2017April 10, 2017May 1, 2017May 3, 2017
June 21, 2017May 10, 2017May 24, 2017February 14, 2017June 16, 2017
August 21, 2017July 10, 2017July 24, 2017August 14, 2017August 16, 2017
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The Lindner College of Business is accredited by the AACSB since 1919. Less than 5% of the world's 13,000 business programs have earned AACSB Accreditation.

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The Lindner College of Business is ranked the #1 best value business school in the U.S. by CollegeAtlas.org

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Ranked one of America's Best Business Schools by The Princeton Review®

*Tuition and fees listed above are based on Spring 2016 tuition rates and reflect the 38-credit hour program designed for students with undergraduate degrees in business administration. Students with non-business under-graduate degrees are required to take up to an additional 10 credit hours of business foundation courses, resulting in a 48-credit hour program with a total cost of $42,720 in-state/$43,440 out-of-state. Full-time out-of-state students add a $3,919 surcharge. Tuition and fees are subject to university approval and may change without notice by action of the Ohio Board of Regents. Master's degrees also require a one-time, non-refundable application fee of $65 for U.S. residents and $70 for international applicants.

**Scholarship is $90 per credit hour. The tuition table above reflects discounted prices. A student is not allowed to use the Partner Scholarship with another UC scholarship. If eligible for the Partner Scholarship and offered a merit scholarship, the student must choose one. Call an Enrollment Specialist today to see if your company is a partner.